Long gone are the days of searching in the phone directory for a product or service you require. Nowadays if you need to find something quick and easily you simply search onto Google on your mobile device or computer and at the click of a button you have more option than you could have ever imagined.
So, is it good enough just having your website and hoping that you will get business from that alone? The short and not so sweet answer to this is no.
SEO: You’ve heard about it. You know what it is (search engine optimization), at least on some level. And you’ve probably been advised at some point to pursue it as a marketing strategy. But for some reason, you haven’t yet pulled the trigger.
Staying competitive in today’s digital world is crucial and to do this means your business must be on page 1 of Google and ideally on the top 3 organic (non AdWords) results.
1/ People now do more research than ever before
Simply having a brilliant website in place for your business is not enough. Consumers will research a company before giving them their business…and wouldn’t you, especially if you are looking at a high value product or service?! For this reason is imperative that you have an effective digital marketing campaign in place, ensuring you gain a consistent amount of new business.
If your business is not on page 1 of Google then you are missing out on a vast amount of opportunities. A big part of SEO is having up to date, fresh, relevant and useful content. SEO not only will bring more business your way, but visitors of your site are much more likely to convert into a customer if your website provides relevant and up to date information on your services in an SEO Friendly manner.
2/ Being well optimised means better rankings as well as better user experience
Search engines rank your website on many key qualities, these include:
- A mobile friendly design
- Low bounce rates
- Well written, up to date content
- Use of videos and relevant photos
All of the above points are important for giving your visitors a great experience on your website. This means, by optimising your website for search engines, you are in turn improving the overall user experience. This will result in higher conversions and more repeat clients. Good news all round!
3/ Ranking well for local searches will improve your sales
If you are serving clients in and around your area, having page 1 ranking on Google for local searches is very important. For example, let’s say you are a sports store in Ahmedabad, you may want to go for keywords such as: ‘Ahmedabad sports store’, ‘best Ahmedabad sports store’, ‘sports store Ahmedabad’ etc.
As Google now focuses greatly on location, ensuring that your website is optimised for local searches is crucial. This will allow prospective clients to easily identify your business, find the location, directions, opening times and more.
Google research states that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store.
4/ SEO helps increase your brand credibility
Being on page 1 of Google gives the indication that you are a leader in your field. However, if you rank on page 2 or beyond….prospective clients may not get such a good impression of your brand.
5/ SEO can mean less hassle and excellent long-term value
Whilst getting your business to page 1 of Google can take several months, the beauty of SEO is that once that is achieved, unlike social media work, less on-going efforts are required. This does of course depend on how competitive the keywords you have targeted are.
Generally speaking, once you have a solid SEO Strategy in place, the on-site and off-site work is done and you are on page 1 for the top 3 search results, the hard work is done and only on-going simple tasks e.g. blog posting, website updates etc. need to be kept on top of.
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